Business Blather: Stop Using Words That Sound Good But Say Nothing! (Paperback)
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Break free from the universal grip of business blather-ineffectual business writing and speaking marked by pretentious language, bewildering jargon, annoying acronyms, and numbing wordiness-and start communicating in powerful, incisive ways
Learn how to write high-impact LinkedIn profiles, websites, email campaigns, social media ads, press releases, presentations, white papers, and more.
Business communications expert, award-winning copywriter, journalist, and author Jerry McTigue shows you how to ditch the doubletalk and win over your audience with clear, creative expression that engages, enlightens and sells.
In this icon-shattering work, McTigue blasts the cultlike adherence to stilted corporate babble, citing numerous examples, each followed by an eminently better way to express it.
"One can't help but laugh at the ridiculousness we are all guilty of when talking in business jargon. This book is a wonderful reminder of the impact of using simple, powerful language, whether it's in your emails, LinkedIn profile, or business mission." - Ronni Burns, Professor of Communication, NYU Stern School of Business.
Reading this book and applying its priceless wisdom and advice, you'll unleash the full potency of the written and spoken word in ways that stand out brilliantly from the crowd...and achieve the results you seek.
Business Blather: Stop Using Words That Sound Good But Say Nothing is a book for our time, when attention spans are measured in nanoseconds and everything we put out there has to work harder than ever to cut through the glut of information that engulfs us daily.