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Mad Men: A Cultural History (Cultural History of Television) (Hardcover)

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From the opening credits that feature a silhouette falling among skyscrapers, Mad Men transcended its role as a series about the Madison Avenue advertising industry to become a modern classic. For seven seasons, Mad Men asked viewers to contemplate the 1960s anew, reassessing the tumultuous era's stance on women's rights, race, war, politics, and family relationships that comprise the American Dream. Set in the heart of the twentieth century, the show brought to light how deeply we still are connected to that age. The result is a show that continually asks us to rethink our own families, lives, work, and ethical beliefs as we strive for a better world. In Mad Men: A Cultural History, M. Keith Booker and Bob Batchelor offer an engaging analysis of the series, providing in-depth examinations of its many themes and nostalgic portrayals of the years from Camelot to Vietnam and beyond. Highly regarded cultural scholars and critics, Booker and Batchelor examine the show in its entirety, presenting readers with a deep but accessible exploration of the series, as well as look at its larger meanings and implications. This cultural history perspective reveals Mad Men's critical importance as a TV series, as well as its role as a tool for helping viewers understand how they are shaped by history and culture. As a showcase in America's new "golden age of television," Mad Men reveals the deep hold history and nostalgia have on viewers, particularly when combined with stunning visuals and intricate writing and storylines. With this volume as their guide, readers will enjoy contemplating the show's place among the most lauded popular culture touchstones of the twenty-first century. As it engages with ideas central to the American experience-from the evolution of gender roles to family dynamics and workplace relationships-Mad Men: A Cultural History brings to life the significance of this profound yet entertaining series.

About the Author

M. Keith Booker is professor of English and director of the Program in Comparative Literature and Cultural Studies at the University of Arkansas. He has written or edited more than 40 books on literature and popular culture. His books include Drawn to Television: Prime-Time Animated Series from The Flintstones to Family Guy (2006) and Historical Dictionary of American Cinema (2011). Bob Batchelor is a cultural historian who has written or edited more than 25 books on popular culture, modern American literature, and mass communications. Among his books are John Updike: A Critical Biography (2013) and Gatsby: The Cultural History of the Great American Novel (Rowman & Littlefield, 2014).
Product Details
ISBN: 9781442261457
ISBN-10: 1442261455
Publisher: Rowman & Littlefield Publishers
Publication Date: May 20th, 2016
Pages: 316
Language: English
Series: Cultural History of Television