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How He-Man Mastered the Universe: Toy to Television to the Big Screen (Paperback)

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Description


Elaborate cinematic universes and sophisticated marketing tie-ins are commonplace in entertainment today. It's easy to forget that the transmedia trend began in 1982 with a barbarian action figure. He-Man and the other characters in Mattel's popular Masters of the Universe toy line quickly found their way into comic books, video games, multiple television series and a Hollywood film. The original animated series (1983-1985) was the first based on an action figure, and the cult classic Masters of the Universe (1987) was the first toy-inspired live-action feature film. But it wasn't easy. He-Man faced adversaries more dangerous than Skeletor: entertainment lawyers, Hollywood executives, even the Reagan administration. The heroes and villains of Eternia did more than shape the childhoods of the toy-buying public--they formed the modern entertainment landscape.

About the Author


Brian C. Baer is a lifelong He-Man fan and pop culture writer from Spokane, Washington.
Product Details
ISBN: 9781476665900
ISBN-10: 1476665907
Publisher: McFarland and Company, Inc.
Publication Date: March 1st, 2017
Pages: 228
Language: English