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Building Design Strategy: Using Design to Achieve Key Business Objectives (Paperback)

Building Design Strategy: Using Design to Achieve Key Business Objectives By Thomas Lockwood, Thomas Walton Cover Image
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Description


How can design be used to solve business problems? That's the question answered, in many innovative ways, by Building Design Strategy. Mark Dziersk, EunSool Kwon, Arnold Levin, Laura Weiss, and many more top-name contributors share their experience and insights. Topics explore the full range of issues today, including thinking ahead; adapting to challenges; developing tangible strategies; using design to convey ideas; choosing worthwhile projects to help growth; using design to create fiercely loyal customers.
Product Details
ISBN: 9781581156539
ISBN-10: 1581156537
Publisher: Allworth
Publication Date: November 11th, 2008
Pages: 272
Language: English