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Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design (Management for Professionals) (Paperback)

Exhibit Marketing and Trade Show Intelligence: Successful Boothmanship and Booth Design (Management for Professionals) Cover Image
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Description


Integrated marketing communications.- Booth staff behavior.- Booth design and marketing materials.- Pre-show planning.- Post-show follow-up.- Trade show intelligence.
Product Details
ISBN: 9783642434655
ISBN-10: 3642434657
Publisher: Springer
Publication Date: July 14th, 2015
Pages: 150
Language: English
Series: Management for Professionals